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Cheung Kei Group supporting the Earth Hour environmental movement
2019.04.01

Every year, the World Wildlife Fund (WWF) organizes the world's largest collective environmental movement against climate change: Earth Hour. On March 30, 2019, as a long-term supporter of the Earth Hour campaign, Cheung Kei Group had switched off all exterior lighting to Cheung Kei Building, as well as lighting in the lobby area, between 8:30 pm to 9:30 pm in the evening. At the same time, the company has also urgedits staff to participate in this meaningful environmental movement, to turn off all their non-essential lighting and electrical appliances for the hour.

Cheung Kei Building before its lights went out

Cheung Kei Building after its lights went out for the Earth Hour environmental campaign

The Cheung Kei Group has always been committed to being a good corporate citizen, and has been an active supporter of various charity and social causes; the company believes in expressing its gratitude to the society by giving back to society. In line with the company's efforts in environmental protection, Cheung Kei Group has been a dedicated supporter of the Earth Hour global environmental movement. The company believes that by taking action, it will be able to improve its employees' mindset on energy conservation and environmental protection. In addition, it may even influence more businesses and individuals to take part in this meaningful movement, thereby inspiring the general public and instill in them a sense of responsibility to play their part in protecting the earth.

An "Earth Hour" poster designed by Cheung Kei Groupin support of the movement

The Earth Hour movement began in 2007, and started as a lights-off event in Sydney, Australia. Since then, it has become one of the most influential collective environmental protection events globally. In 2018, people from over 180 countries and territories come together to take action for the planet through the event. This year, the theme of the Earth Hour movement focuses on the decline in biodiversity globally, putting forward a proposal of "coexistencewith nature", rallying people worldwide to take immediate action to protect biodiversity.